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Brand Roots Basecamp$375
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- What type of support is included?You'll have Within this product, there are several in-depth videos walking you through each stage of the Blueprint. You can also email our support inbox at hi@maypopstudio.com anytime with questions!
- What is your refund policy?As part of this beta group you’re getting the ability to test out my latest and best material - in exchange I’d love your honest feedback on how to improve things. Because of the small group beta test there won’t be any refunds.
- What's the difference between this and the base Brand Roots Blueprint?The Basecamp program includes everything in the Blueprint plus two exclusive bonus modules (color and font systems), weekly live coaching calls, and a supportive Slack community.
Plus, you'll get real-time feedback and guidance instead of figuring it out alone. - Why not just keep using templates?Here's the secret: colors and fonts should be your last step, not your first. Without strategy underneath, you're just making pretty things that might not connect with you or your ideal clients.
Let's build your foundation first, then make those design choices actually work for you. - Do I need to have any branding experience?Nope! Just bring a good handle on your ideal audience, what you do, and where you see your business heading.
- How long do I have access to the materials?You get instant, forever-access to all modules and videos, plus the Slack community stays open for 6 weeks after the program ends
- What exactly will I walk away with?A brand foundation starter pack including your value proposition/brand bio, brand tone words, brand archetype, strategic visual messaging moodboard, web-accessible color palette and font system - plus the strategy behind each piece.
- I have more q's.I gotchoo. Email me at hi@maypop.studio and I'll help!


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Brand Roots Basecamp$375
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What's Included:
6-week guided course with weekly calls and 24/7 Slack support:
- WEEK 1: Campfire Tales – Writing your Foundational Story
- WEEK 2: Root Mapping – Defining your Brand Vibe
- WEEK 3: Wilderness Profile – Identifying your Brand Archetype
- WEEK 4: Expedition Topography – Mapping your visual landscape
- WEEK 5: Landscape Palette – Colors drawn from your brand environment
- WEEK 6: Trail Markings – Typography that leads the way
Access Details:
After completing the checkout by entering your information, you'll be sent to your All-Access Basecamp pass, plus you'll receive an email invite with the same info.
We'll meet weekly to complete all coursework on Zoom. NO HOMEWORK!
You'll have access to the hyper-organized Slack group beginning 1 week before Basecamp starts, plus 6 weeks after.
Payment Details:
- One payment only
- All pricing is in USD
- Payment will be charged to your credit card automatically and you'll be emailed a receipt from Stripe
"I have been grappling with social media imagery and the website. and I have a clearer picture of how to market and what language and imagery to use.
This will get you crystal clear about your vision and language and audience and create better marketing tools."
Sally Hates, Matrikas
"This blueprint gives a roadmap to creating a brand strategy that serves as a cheat sheet for busy business owners!"
Keeley Blanchard, Solopreneur
"The Brand Roots Blueprint is very tightly focused on action, it makes thinking about your brand and its voice fun! Definitely a resource you'll be going back to again and again"
Nikki McKnight, The Ops Shop

