Website Wayfinder | Maypop Creative Studio

14 weeks, intentionally paced

A timeline that gives you breathing room while keeping momentum. You're building a real site, not rushing through a checklist. And you need time to both think things through and run your business.

Weekly 2-hour live calls (training + co-working + feedback)

You'll actually build during our sessions – not watch a video and hope you remember it later. Teaching and feedback replays are sent if you can't make it live, but the people who carve out the time get the best results.

Your choice of 3 conversion-focused Squarespace templates

These aren't generic starter templates. I built them specifically for service providers, coaches, and solopreneurs – with copy frameworks, user journey, and conversion strategy baked in.

Brand Roots Blueprint

Before we touch design, you'll nail down your brand bio, archetype, tone words, and visual direction.

3 weeks with copywriting expert Erin Ollila

Erin will guide you through your messaging foundations and writing your site copy so you're not staring at a blinking cursor.

1 week with SEO expert Mariah Magazine

Foundational SEO that helps your site get found by organic search and AI.

24/7 Slack community (throughout program + 8 weeks post-launch)

Got a question at 9pm? Ask it. Want feedback on a section before our next call? Post it. I'm in there actively, alongside our whole crew. And the support continues after you launch.

You'll understand the WHY behind every decision

You'll know why each choice matters – so when your business evolves (and it will), you can confidently update your site yourself.

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What does DWY mean? How is it different than DIY or a course?
Ooo. My favorite question!
DIY = you're alone with tutorials and blog posts, guessing if you're doing it right, and probably abandoning it by week 3. Missing brand foundations, effective copy, and must-haves like accessibility and legal basics.
Could you do it this way? Sure! But you'd also be missing the strategy behind every decision; expert eyes on your design, copy, and SEO; and the group support + accountability that actually gets it done.

Done-with-you = you're building your site with a guide for every decision. Every week I teach the strategy AND show you the how-to. Then we have an hour of off-screen implementation time so you can apply what you’ve just learned, and we all come back for real-time feedback on your actual site – not some hypothetical example.

Throughout the program, I can pop in and look at the backend of your site at any time you need my help with minor tweaks and challenges. Plus, if you get stuck, Slack is open like a 24/7 diner, serving up hot & tasty help from me and your compatriots.
You're doing the work (it's YOUR site, after all), but you're never guessing.
Is this for people starting from scratch or fixing an existing site?
Both! Some people are gonna start fresh with their very first site. Others have a site that's become Frankenstein’s monster of quick fixes & add-ons.
Most people joining will probably have a site that's become... a lot. Too many band-aid fixes. Too much duct tape. Sites that need to be scrapped and rebuilt on a more solid foundation.
So: everyone starts by picking one of my conversion-focused internal Squarespace templates – ones built with website strategy baked in.
If you already have a site, I’ll be going over URL mapping and domain swaps in our last module. Your site isn’t down while you’re building, and it’s a painless swap when you launch.
What if I don't have my copy/photos/brand stuff ready yet?
That's exactly what the first few weeks are for!
We start with strategy and brand foundations BEFORE touching design. You'll work through your brand bio, visual direction, and site goals before you need a single photo or headline.
And our guest copywriting expert Erin Ollila joins for three weeks specifically to help you write your site copy. You don't need to show up with polished words – we build them together.
It IS important to have an idea of who you're selling to and what you're selling.
What's the actual weekly time commitment?
The live calls are 2 hours each week (30 min training, 60 min co-working, 30 min feedback). You'll do actual building during those calls – this isn't "watch a video, then figure it out later."
Outside of calls? Plan for 1-2 hours of work on your own, depending on the week and how prepped you are for a website build.
Some weeks will be lighter (like SEO settings), some heavier (like blog & portfolios). But the bulk of the work happens together.
I'm not super tech-savvy. Will I be able to keep up?
Good question! And yes. Squarespace is genuinely beginner-friendly – especially with a guide.
If you’ve tried Squarespace on your own before, you may have hit a few snags.
In Website Wayfinder, we go step by step – with me showing you exactly what to click and why. Plus, you've got Slack access to ask questions anytime. "Hey, where do I find this setting?" is a completely valid question. No judgment, ever.
If tech takes you a bit longer, you may need to devote more time outside of our sessions (like, 2 hours instead of 1).
By the end, you won't just know how to use Squarespace – you'll understand WHY your site is set up the way it is. That's the difference between feeling lost and feeling confident.
What if I fall behind or miss calls?
You can fall behind. But I won't lose you.
All teaching and feedback portions are recorded and sent out after each call. If you miss a week, you can catch up on your own time. You're not permanently stuck behind if you need to miss one.
With only 10 people, I know who's showing up and who's gone quiet. If you disappear for a bit, I'll check in. And when you're ready to come back? I’ll help you pick up right where you left off and catch up (even if you need the extra 2 Slack months to get er done).
That said: the structure is the point.
The people who carve out the time and show up live get the best results. After all – if you had 40 hours to spend on your site at once, wouldn't it be done by now?
When will the calls happen?
Right now, calls are planned for every Tuesday at 3pm ET / 2pm PT / 8pm GMT.

However, since we are a small group, we will see if that time works for everyone and adjust if necessary.
I've done other programs and courses before, and got totally overwhelmed. How is this different?
Oh, I hear this ALL the time. Here's why Wayfinder is different:
→ Small group (10 people max) – you're not lost in a sea of 200 people. You get a TON of my dedicated attention. (Next round, we go up to 15-20 people).
→ Live calls, not pre-recorded modules – Learn, build, get support. All in one session – we build together.
→ 24/7 Slack access – your questions get answered, not ignored. Plus, Slack stays open for an extra 8 weeks.
→ 14 weeks of breathing room – this isn't a frantic sprint. We’re moving intentionally slowly to make considered decisions.
Also: this is the beta round. I'm actively asking for feedback throughout so we can adjust it real-time if something isn't working. If the majority needs a tweak, we tweak. Flexibility is part of the deal.
14 weeks feels like a long time to commit. Why does it take so long?
Because I've seen what happens when people try to rush a website build: they cut corners, skip strategy, and end up with a site they're redoing in a year.
14 weeks gives you time to think, run your business, AND build something strategic. We're covering brand foundations, copywriting, design, SEO, and launch prep. That's a lot – and it deserves breathing room.
By the end, you'll have a complete, live site. Not a half-finished draft you keep meaning to finish.
What software or other tools do I need to buy to be able to use this?
In order to fully take advantage of the program, you'll need to have access to a free Notion account, a free Zoom login, and you'll sign up for Slack (also free). You do not need to pay for Notion or know how to use it; however, I have included a Notion walkthrough video just in case.

You will also need to sign up for a Squarespace business plan to host your site. Through my Squarespace Circle status, you'll receive 20% off your first year of Squarespace!
Do you offer refunds?
Because Website Wayfinder is a small, intimate group experience, there are no refunds after February 11, when you get program access.

If something comes up before then, we’ll talk and try to find a solution, or perhaps find someone to take your place.
What happens after the program ends?
Your Slack access stays open for 8 weeks after we wrap.
So if something comes up post-launch – a question, a tweak, a "wait, remind me how to change this?" – you've still got support.
And because you'll understand the WHY behind your site (not just the how), you'll be equipped to make updates yourself as your business evolves. That's the whole point.

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